Measurement Strategy

February 23, 2018 | 8:00 am - 12:00 pm

Members: $299 | Non-Members: $399

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Many practitioners struggle to create a comprehensive, yet practical, measurement strategy, especially one that meets the needs of program managers, department leaders, and senior company leaders. Everyone knows measurement is important and that best-in-class organizations have well-defined measurement strategies, but there is much less agreement on what constitutes a world-class measurement strategy and how to create one.

Join Dave for the Measurement Strategy Workshop to explore the elements of a best-in-class measurement strategy and define what it should include. We will begin by examining the reasons for undertaking a measurement strategy since these reasons will provide guidance on which measures should be selected and how they should be reported and used. Then we will review the elements of a good measurement strategy. Next we will explore the three types or categories of measures from Talent Development Reporting principles (TDRp) that all strategies should include: effectiveness, efficiency and outcomes. Then we will review the most commonly used measures in each category, including how they are defined and measured. Time will be provided to identify your own measures for each category. Once you have identified your own measures, we will discuss whether those measures will be managed or monitored and the frequency of data collection. Last, we will explore how the measures can be used in reports, dashboards, and scorecards. You are encouraged to bring your existing list of measures as a starting point.

Improve your Understanding of Measurement, TDRp and Business Acumen

You will learn:

  • The different reasons for measuring
  • The elements of a measurement strategy
  • The three types of measures
  • The most commonly used measures and how to define and measure them
  • How the measures can be used in reports, scorecards and dashboards
  • Mistakes to avoid

Special attention will be paid to the following issues:

  • What measures are needed to effectively manage programs and the department
  • What CEOs and senior leaders really want to see from L&D
  • Levels 3,4, and 5, including the important difference between Kirkpatrick level 4 results and Phillips level 4 impact
  • Sample size
  • Speaking the language of business to communicate effectively with senior leaders

At the conclusion of the workshop you will have a draft outline of a measurement strategy for your own organization including:

  • Reasons for measuring
  • List of measures for each type of measure
  • Ideas on how to measure
  • Questions for your department head on managing versus monitoring
  • Ideas on presenting your measures

The workshop will be highly interactive and applied.


The content of the workshop is consistent with the Talent Development Reporting principles (TDRp) but does not presume any knowledge of TDRp. The workshop will provide a great foundation for TDRp but may also be used by those not implementing TDRp. The Workshop is not necessarily recommended for those completing the two-day TDRp Basics workshop due to overlap in content.


Dave Vance

Dave Vance

Executive Director Center for Talent Reporting
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